Tuesday, 20 May 2008
The finest cup of coffee you have had from your equipment or your money back
Today's blog merely underlines how serious we are about great coffee. Our promise is that our coffee will give you a better cup of coffee out of your equipment than anyone else's. Fullstop. Otherwise you get your money back. This isn't mere puffery. If we didn't believe this was the case we never would have started Londinium Espresso as we wouldn't have had a unique selling point. We are incredibly fussy about the beans choose to stock, buying a single bag to test, before ordering a larger quantity. The household brands in coffee have a finished product cost that is considerably less than the price we pay for our raw green beans. The only thing our products have in common with theirs is the name. In all other respects they are entirely different. Then we take a lot of care with the roasting process, much of which we have custom built oursselves, as we could not find satisfactory solutions in the market place. Finally we carefully inspect the roasted beans to remove as many defective beans as possible. People who just want a cup hot, bitter-burnt liquid will not see the point in paying a premium for our products. People who would like to discover what coffee tastes like just might. So if you are looking to differentiate your independant cafe from the high street chain cafes, are a business who understands the impression that fine coffee creates with your clients, or a connoisieur purchasing for your private consumption, please try Londinium with confidence. We will be more than happy to return your money in full, in the unlikely event that we do not meet or exceed your expectations. We have travelled the world extensively prior to establishing Londinium Espresso, and are confident that we are purveying some of the finest coffee in the world to our discerning customers.