Wednesday, 28 May 2008
Why choose Londinium Espresso for your coffee beans? Well, as a mail order coffee roaster the only opportunity we have to influence your opinion of us is through our product. We have no elaborate shop where the aromas of the world's exotic coffees waft paste your nose as they are ground, no ornate brass ware to measure your beans out in front of your eyes, no attractive sales staff to make you feel as though you will join the social elite if you buy our product. You see, we very much stand or fall on the opinion you form about our product in the privacy of your own home or workplace, uninfluenced by what the 'expert' in the shop might be suggesting that you should be able to detect in the roast. And so, there is no room for us to employ puffery or indeed any other claim that is not going to measure up when you first taste our product. Londinium - you be the judge.
Wednesday, 21 May 2008
Tuesday, 20 May 2008
Today's blog merely underlines how serious we are about great coffee. Our promise is that our coffee will give you a better cup of coffee out of your equipment than anyone else's. Fullstop. Otherwise you get your money back. This isn't mere puffery. If we didn't believe this was the case we never would have started Londinium Espresso as we wouldn't have had a unique selling point. We are incredibly fussy about the beans choose to stock, buying a single bag to test, before ordering a larger quantity. The household brands in coffee have a finished product cost that is considerably less than the price we pay for our raw green beans. The only thing our products have in common with theirs is the name. In all other respects they are entirely different. Then we take a lot of care with the roasting process, much of which we have custom built oursselves, as we could not find satisfactory solutions in the market place. Finally we carefully inspect the roasted beans to remove as many defective beans as possible. People who just want a cup hot, bitter-burnt liquid will not see the point in paying a premium for our products. People who would like to discover what coffee tastes like just might. So if you are looking to differentiate your independant cafe from the high street chain cafes, are a business who understands the impression that fine coffee creates with your clients, or a connoisieur purchasing for your private consumption, please try Londinium with confidence. We will be more than happy to return your money in full, in the unlikely event that we do not meet or exceed your expectations. We have travelled the world extensively prior to establishing Londinium Espresso, and are confident that we are purveying some of the finest coffee in the world to our discerning customers.
Sunday, 11 May 2008
You simply won't believe how good this is on the hot afternoons that are forecast to continue all this week. If you can make a great espresso, you can make a great affogato. Take a cappuccino or similar sized cup & place a very generous scoop of fresh creamy vanilla ice-cream (the full cream Devon ice cream is ideal). Then grind your favourite Londinium Espresso coffee, place the cappuccino cup with the ice cream under the group head of your espresso machine, and draw two shots of espresso over the ice cream. Then leave for 2 minutes before eating so the espresso softens the ice cream & the ice cream chills the espresso. Enjoy! We bet you won't be able to resist a second one. They are the ultimate summer treat.
Friday, 2 May 2008
Today we received from Italy our sample cups. We will be placing an order next week, so look out for them on our website in the not-too-distant future. Espresso just isn't espresso without the proper thick walled porcelain cup. Yes, there are numerous cheap, thin-walled versions available that we think are simply a corruption. Also have a look at the glaze where the handle is joined to the body of the cup - cheap cups will almost always exhibit pitting in the glaze in this area where air bubbles have formed when the cup has been fired in the kiln. We think these will also make a great gift for the coffee connoisseur in your life. They will also be available in cappuccino and latte sizes, as shown in the photograph.