Monday, 24 September 2007
We owe the Italians so much for bringing art into our everyday lives. Expressed in the spheres of fashion and design, and in particular industrial design, they have brightened the lives of countless millions. As a nation they have contributed so much in making our world more vibrant and exciting, and in my view, more enjoyable. Imagine a world without Ferrari, Dolce & Gabbana, Gucci, Prada, Leonardo da Vinci, Sophia Lauren, Bugatti, Lamborghini, Maserati, Ital, Pinanfarina, Guigaro, Ermenegildo Zegna, FIAT, Lancia, Versace, Lambretta, Alfa Romeo, Zagato? So much so that the word 'Italian' has almost become synonymous for style.
That said, don't let anyone tell you that all the coffee in Italy is great - this is an extension of reality. But the best are superb, and we measure ourselves against them. We don't imitate any of the Italian espressos, and this will become evident from the moment that Londinium espresso flows over your lips. What we do share with our Italian friends is the life force & artistry that we put into our work. From whence do we obtain these distinguishing ingredients for our espresso? From complete enjoyment and satisfaction in our in work, that's where. Ask an Italian artisan next time you are there and we wouldn't be surprised if they give you a similar answer.
Any grinder will jam if you try to set a finer grind (i.e. bring the burr heads closer together) when it is not switched on! I have a Mazzer grinder at home, the same model that you will see in many cafes and restaurants and it is a great grinder that I would recommend to anyone if price is no hindrance. The point is that I can easily jam it solid if I try and adjust the grind finer setting when it is switched off.
Most people know espresso as a nasty, burnt, & bitter beverage, and regard it as unfit to drink. Londinium Espresso changes this.
Even amongst coffee aficionados and roasters you will often hear the view expressed that espresso can be made with any low grade Robusta beans that you have to hand, and roast them to the point of exhibiting burnt notes. It's true, and this is often the way it is done. Our point is it doesn't have to be this way.
We use Arabica beans almost exclusively, but our Kickstart roast is 100% Robusta beans as they contain approximately twice the amount of caffeine of Arabica beans. While it doesn't have the same complexity and nuances in flavour that our Arabica roasts exhibit, but we defy you to tell us it isn't the best coffee to get you started for the day. We do not follow that predominant school of thought that all Robusta coffees are of poor quality. High quality Robusta beans will give a superior taste to a low quality Arabica.
Don't believe us? Well think about this. A 3.41 litre bottle of milk costs around £1.68. That latte you're drinking might have 250ml of milk in it, for arguments sake, costing 12p using these numbers. The coffee at many establishments is likely to be costing around £5.50 a kilogram. It is unlikely that more than about 14g of coffee used to make your latte, so that gives us a cost of 8p per cup. That's why we call it coffee flavoured milk! The vast majority of the coffee offered for sale is so poor that people have taken to drinking it with large quantities of milk and sugar to make it more palatable.