Wednesday, 28 May 2008
Mail order coffee
Why choose Londinium Espresso for your coffee beans? Well, as a mail order coffee roaster the only opportunity we have to influence your opinion of us is through our product. We have no elaborate shop where the aromas of the world's exotic coffees waft paste your nose as they are ground, no ornate brass ware to measure your beans out in front of your eyes, no attractive sales staff to make you feel as though you will join the social elite if you buy our product. You see, we very much stand or fall on the opinion you form about our product in the privacy of your own home or workplace, uninfluenced by what the 'expert' in the shop might be suggesting that you should be able to detect in the roast. And so, there is no room for us to employ puffery or indeed any other claim that is not going to measure up when you first taste our product. Londinium - you be the judge.