Sunday, 8 March 2009

What is Londinium Espresso all about?

Please don't think we only care about espresso

Our mission is to re-introduce you to coffee.  Black coffee.  What other kind is there?

At the risk of upsetting you we dont regard latte as coffee, nor cappuccino, and certainly not a triple frappe grande mocha caramel lard arse whatever nightmare

You're welcome to enjoy them all.  We just don't think they should be confused with coffee.  They are coffee flavoured milk.  That's all.  And if you haven't figured it out for yourself already, they are calorie bombs, whilst coffee is calorie free.

You see the trouble is milk fat is a great masking agent.  When it comes to appreciating the subtle differences between two brazilian coffees, for example, you won't stand a chance.  Your taste buds will be smothered in a blanket of milk fat, rendering them useless.

Londinium Espresso is all about introducing you to coffee.  Black coffee.  Water.  Coffee. And, er, that's it.  There is no where for poor quality coffee or poorly roasted coffee to hide.

You, the consumer, have been served up coffee of continuously diminishing quality since World War II broke out.  We believe it's time to take you back.

Historically, believe it or not, coffee was known as a 'sweet' drink.  I bet you're thinking 'coffee is not sweet, its often bitter or burnt, or perhaps both.  Yes, that's true, but it doesn't have to be that way.

You're probably thinking, ah but, I dont have any fancy expensive coffee making equipment, i cant afford any, its out of my league.

Well, that's not true either.  All you need to acquire is an inexpensive blade grinder & a Swissgold filter.  You may even have a stovetop coffee maker, or plunger, or filter machine at home, in which case all you need to buy is a grinder.  Make sure you keep you equipment clean, ensuring no coffee residue forms in it.  You see it is all about accessing great coffee beans.

Forget ground coffee, it is a waste of money.  Ground coffee stales in half an hour or so of being ground & therefore you will never taste a fraction of the coffee's original, fresh roasted flavour.

Anyway, I think we have made our point.  Londinium is all about black coffee.  Great black coffee.  Filter, vacuum, espresso, stove-top, the method doesn't matter.  It's all about the coffee... not the additives.

We are also on hand to help you solve coffee problems and chew the fat when pondering where to spend your hard-earned cash on your next caffeine toy, all without obligation and as impartial as we can be for coffee zealots!

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